Indonesia's digital economy is expected to be the largest in Southeast Asia by 2030, projected to be around IDR 4,500 trillion. For this reason, MSME actors are expected to take advantage of digital platforms to produce a greater economic impact. However, the transformation of the digital economy in Indonesia still requires attention, especially regarding limited human resources and availability of infrastructure.

Due to this urgency, Lazada Indonesia together with Kompas Daily held the Indonesia Digital Economy Conference 2022 with the theme "The Right Steps to Realize the 2025 Digital Transformation Target" on Tuesday, November 29 2022. The Chairperson of idEA Bima Laga was present as a resource person in the first session of the event which raised issues of Map Transformation of the Digital Economy 2025 as the main focus. On this occasion, Bima emphasized the importance of collaboration between institutions and the private sector, in order to accelerate the process of digitizing and onboarding MSMEs on digital platforms. Furthermore, Bima also said that onboarding was not enough, more attention was given also needs to be provided at the stage after onboarding, to ensure that MSMEs are able to survive, develop and get transactions on these platforms.As an Association, idEA supports and is ready to collaborate in efforts to accelerate onboarding and digital transformation.