The Indonesian E-Commerce Association (idEA – Indonesian E-Commerce Association) is a forum for communication between Indonesian E-Commerce industry players. The rapid growth of E-Commerce in Indonesia requires a healthy industrial climate and an integrated means of communication between industry players and partners, including the government. For this reason, idEA is here as a bridge to establish good relationships between players in the industry and industry partners on an ongoing basis, including with the government in terms of regulations related to industrial interests, as well as with other associations that are directly important elements in the development of the E-industrial ecosystem. -Commerce. idEA was officially established in May 2012 in Jakarta. The initiators of idEA consist of 9 (nine) major Indonesian e-commerce companies, namely (in alphabetical order): ​;;;;;;;; and

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  • Contribute significantly to economic development and wealth distribution in Indonesia through e-commerce activities.

  • Making Indonesia the largest digital economy base in Southeast Asia.

  • Making e-commerce facilities available to all Internet users in Indonesia.


  • Conducting extensive educational activities about e-commerce.

  • Carry out comprehensive promotional activities regarding e-commerce.

  • Develop human resources in the field of e-commerce.

  • Develop superior technology that can drive the success of the e-commerce industry.



  • The Indonesian E-Commerce Association (idEA) was established in May 2012 at the initiation of 9 E Commerce Companies : Bhinneka, Blibli, Blanja, Berniaga, Grazera (Gramedia Online), Kaskus, Multiply, Tokopedia and Tokobagus.